Perpetual poverty, conflict, disease, corruption and dead aid. Africa has its long standing and least flattering trademark traits in need of robust image amendment and the tide is opportunely fast turning. Africa needs to harness an average of 7%GDP growth per annum in order to advance the steady address of some of its landmark societal ills, while currently forecast for 6% GDP growth in 2012 on average according to the IMF.

Accelerated GDP growth notwithstanding; Africa’s true measure of development need translate through the value accrued by its citizens’ collective personal brand equity first and foremost. Far and beyond economic data, a society’s development is better measured by the sheer weight of its stalwarts at the forefront of its advances in craft, goodwill and industry. 

The global Africa Interaction Awards® Initiative recognises Africa’s own and incentivises such individuals by providing them with optimised personal brand recognition and resources that will enable them to further impact their society at macro and grass roots levels through the conscious safeguarding of Africa’s skills retention and skills transfer to imminent generations.